Smartte Celebrity: Eva Chen

As the Editor-in-Chief of Lucky Magazine, Eva Chen is responsible for one of the top publications read by twenty-something women in the United States. It’s her openness and honesty about her journey to this position that make her particularly suited for our Smartte Celebrity title. Here are three reasons we here at Smartte love her:


  1. She’s revolutionizing the way we connect with media.

Through her Instagram and her Twitter accounts, Eva posts photos of her life and personal style, bridging the gap between an editor and her readers. She believes in the importance of providing a great relationship with her readership, and her transparency keeps her real and relevant.

  1. She’s not afraid to make mistakes.

Eva started out as a pre-med student at Johns Hopkins University, and then decided to pursue journalism after an exciting internship with Harper’s Bazaar. In her first interview as the Editor-in-Chief, she said the experience was educational: “Making a mistake is not a bad thing. It’s more instructive to learn what you don’t like than to just like everything.”

  1. She encourages women to keep their options open.

Before settling on Lucky, Eva worked at a variety of magazines and in different areas, including fashion, beauty, and wellness. She gained experience in a magazine environment, while deciding what aspects of journalism intrigued her most. She offers this advice: “I think women in their 20s should really explore every path, leaving no stone unturned.”

We love the work that Eva is doing over at Lucky, and applaud her Smartte advice!

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