SMARTTE: Success Motivates Auctions Role-Models Tools Teamwork Education
What is Smartte?
Smartte is a life style company that provides positive role models for women of all ages that proves success is more that what you see.
Role Model: noun – something worthy of imitation; something or someone that motives you to change your behavior. Examples include: people, products, events, experiences, etc.
Our mission is to:
1. Provide outstanding role models for young women.
2. Add a new standard of success that now includes a great education, a healthy body, strong values and contributions to your community.
3. To improve the overall education level of young women in the United States.
Why do we NEED Smartte?
Everyday, women of ALL ages in America are bombarded by messages that tell them success is about what they look like. How many times have you heard a young girl say “I need to go on a diet” or ask the question “Do you think I look pretty?”
How many adult women that you know look in the mirror daily and worry about “looking young enough” and “being skinny”? Before we go any further, the question also must be asked about how many boys and men have these same thoughts?
Our society reinforces these messages for women through our media, social role models and products. From television to magazines to our retail outlets, everything tells us as women that success is a function of our appearance and being famous.
In contrast, the product / image market for boys is drastically different. For example, in general, professional sports provides positive role models that support physical activity, overall health, community service and going to college! What product line does this for women?
Yes, there are some players that don’t epitomize what we want for our sons but, the overall image of a professional athlete promotes a healthy regime of exercise, community service, discipline, community contribution and the notion that you have to go to college to be successful! As a result, 8 out of 10 boys in elementary school can name 10 colleges. When surveyed, only 1 out of 25 elementary age girls could name at least 3 colleges. But, these same girls all knew the names of the top movie stars, singers and clothing lines; none of whom went to college or promote education. In contrast to professional sports, many of these female role models do not even have high school diplomas.
As you can see, there is a huge void for women. Where are the products and images that motivate us to be our “healthy” best, to have strong values and motivate us to go to college by showing us successful, healthy women that compile these attributes?
Welcome to Smartte!
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If you could change anything about our society, what would it be?
“If I could change anything about our society it would be the pressure to be perfect and conform to other’s standards. The pressure put on girls by society to be supermodel thin and to look a certain way sickens me. I believe that everyone is beautiful in their own way, no matter what size, ethnic background, or any other superficial thing.”
Nina Marisca, 12th grade
